I have a confession to make: There is an email that's been in my in-box since July 21, 2010. It's from the Disney Institute, and it asks me, "Are you ready to D-think your organization?" The D in D-think looks like the one from Walt Disney's signature. I can't bring my self to delete it.
Disney is a company known for excellent staff development and superior customer service. They offer a one-day seminar (held at the Disneyland resort) entitled "Disney's Approach to Quality Service." Lest you think that this is aimed only at theme park employees, the first line of the course description says:
If I could waive my magic wand and say, "Bibidy Bobidy Boo," I would zap us all to Disneyland to take this course.
I was reminded of this email that I can't part with because of the reference to one of Disney's strategies in the book, The No Asshole Rule, by Robert Sutton,which I'm reading for a class. First off, this is a great little book on workplace civility that I highly recommend. Well, the Disney reference talks about dealing with irate theme park guests. Basically, the passage suggests that, when dealing with angry or upset people, the best strategy (both the most effective and the one that will keep you from going crazy) is to neither blame yourself or the upset (or irrational or hostile) person:
Years ago, a former student of mine took copious notes during her new employee orientation classes at Disney University. Her instructors emphasized that although 99% of guests are nice, the real test is when you are encircled by an angry family of eight who are all hollering at you about all the things that have gone wrong. The new [employees] were instructed to avoid getting angry at or blaming the nasty guests. They were asked to imagine all the awful experiences the family suffered that whipped them into such a hostile state (e.g. to imagine that their car broke down or they just got soaked in the ran) and to not take their anger personally (as it isn't your fault).
Cast members were also reminded to see the abuse as something that wouldn't last long (because most other guests are nice) and that it "didn't need to ruin your day" because, if they "just kept smiling" and treat people as VIPs," it will create friendly interactions with other guests, and might even turn the family that is hollering at you right now into nicer people. (Kindle location 1601)
So, there's a little piece of Disney wisdom. As I was reading this I was thinking about my own experiences on the front lines, with not only library users but also ice-cream buyers and Macy's shoppers. About 10 years worth (and at Macy's there's no such thing as an off-desk project, although I must admit that when I scooped ice cream I often volunteered to dishwash to get a break from the front line), a lot of which wasn't exactly exemplary service. Take it from someone who used to be pretty surly: Things are a lot more pleasant for the service provider if you don't take it personally and treat users like a VIP.
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